A Big Step Forward for Small Brands: Why We’re Thrilled to Launch Our Wix Integration
Written by Renaud Teasdale
May 6th, 2025
Table Of Contents
If you’ve been following Kickflip’s journey, you know our mission is simple but ambitious: to democratize product configuration. Today, I’m excited to share a meaningful step toward that goal — our new integration with Wix is officially live.
This isn’t just a technical release. It’s a strategic move aligned with our core belief that customization should be accessible to everyone, not just large brands with deep pockets and dedicated dev teams.
Bringing configuration to the next wave of ecommerce entrepreneurs
Wix powers millions of ecommerce stores around the world, especially those run by passionate, creative, and resourceful entrepreneurs. Until now, many of these businesses faced a real trade-off: either stick with static products, or invest heavily in bespoke custom development. That barrier ends today.
With Kickflip now available to Wix users, smaller brands gain access to the same powerful, real-time product configurator that helps larger companies increase average order value, improve customer experience, and boost conversion rates. Learn here how to create a product configurator on Wix.
Whether you’re customizing dog collars, surfboards, or sneakers, you can now offer a premium, seamless design experience — directly inside your Wix store.
The long game: scalable for startups, powerful for enterprises
This integration isn’t just about supporting small businesses, it’s about meeting all brands where they are, and helping them scale. Kickflip’s configurator grows with you. From your first product launch to managing hundreds of variants with complex logic and pricing rules, we’re here to help you scale smart.
We’ve already seen growth-minded brands turn to Kickflip when manual processes couldn’t keep up. Now, Wix users have a powerful new way to grow without being held back by tech limitations.
Why this matters
Product customization is no longer a luxury, it’s a necessity. And yet, too many businesses are still stuck with outdated tools, confusing forms, or back-and-forth emails to fulfill personalized orders.
We’re changing that. One integration at a time.
This launch brings us closer to a world where any business, on any platform, can offer a truly premium customization experience — one that’s fast, branded, visual, and delightful.
To all the founders, ambitious side-hustlers, and scaling stores out there: we see you. We built this for you. And we can’t wait to see what you create.
Let’s build the future of ecommerce—together.
Future reading
MyCustomizer Changes Its Name to Kickflip
Revolutionizing Ecommerce with Mass Customization: How Kickflip is Leading the Way
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Written by Renaud Teasdale
May 6th, 2025
Renaud Teasdale is co-founder and CEO of Kickflip, which he launched in 2010. Prior to starting Kickflip, he worked as a designer at New Balance, bringing a strong focus on user experience to everything he builds.
Maarten Luyckx
Osaka World
The user-friendly interface of Kickflip, combined with excellent customer service, ensured that this project was brought to a successful and beautiful conclusion.
Shopify App Store
May 20, 2021
Marie-Laetitia Rossazza
My Dust Bag
It took me a long time to find the perfect customizer app, and I’m so happy to say that I finally did! Kickflip is truly the best app on the market. The front end and back end are excellent, and the team behind it is incredibly kind and helpful!
Shopify App Store
September 1, 2023
Brad Jurga
All-Star Sporting Goods
Kickflip made everything easy, from designing the builder all the way through launch. We’re designing truly custom equipment for elite baseball players and this platform allows us to have better engagement and excitement around our brand. We’re seeing an instant return.
Shopify App Store
June 16, 2025
Kasper Taylor
CodedInk
My experience with both the product and the support team has been fantastic. The user interface and user experience are excellent. The features are powerful, and the WooCommerce integration is seamless and easy to set up.
G2.com
June 16, 2025
Saber Naceur
Vinylacy
By far, and I truly mean it, the best customizer available on Shopify. It’s easy to understand and manage, offers options for all types of products, and works extremely well. On top of that, it looks beautiful and feels premium. Highly recommended.
Shopify App Store
December 17, 2022
Jesus Guillermo de León Pérez
Dismo
Kickflip is a fantastic tool. It’s super intuitive, easy to use, and packed with capabilities. You don’t have to be an expert or have experience with other products to get started. The support team is also great and very responsive.
Shopify App Store
July 10, 2024
Frieder Urban
Era of Arc
We were looking for an uncomplicated configurator that was quick and easy to set up, offered plenty of design options, and worked reliably with fast loading times. We tested many configurators on the market, and with Kickflip, we found exactly what we needed.
Shopify App Store
October 10, 2024
John Taggart
Jack Harry and Ollie
What a great addition to our business Kickflip has been. It’s been fantastic to offer our customers the ability to personalize their orders. The support has been excellent, and we especially love that the pricing is tied to our success as customers make purchases.
Shopify App Store
May 7, 2021
TJ Garske
The Net Return
Kickflip saves our team a ton of time by eliminating the need to create custom mockups for customers. Customers can build their product themselves and place an order instantly, without any back-and-forth.
G2.com
January 26, 2026
Amin Hasani
CURVD
After extensive research into product customizer tools, we chose Kickflip for many reasons. We don’t like complicating simple tasks for customers, and Kickflip helped us simplify the process and create a seamless customer experience.
Shopify App Store
July 29, 2025
