MyCustomizer Changes Its Name to Kickflip
Written by Renaud Teasdale
February 3rd, 2022
Table Of Contents
We started our company in 2010 and our mission hasn't changed: to empower the customization revolution.
But let’s face it, MyCustomizer was a long, pretty hard to pronounce and descriptive name! We’ve always figured we would change it some day... Well, today is the day!
We are Kickflip
We are building the next big thing in ecommerce and we wanted our brand to reflect that.
Kickflip is playful, smart, friendly, and definitely new school! In addition, our team is full of kids from the 90's and 00's who grew up skateboarding, so the new name felt natural.
The kickflip is a trick, popularized by the legendary skater Rodney Mullen, in which the rider flips his skateboard 360° along the axis that extends from the nose to the tail of the deck.
Landing a kickflip is very difficult, but when you succeed, it seems easy and almost magical. That's what we want our technology to feel like... making hard things look simple and elegant.
Join the customization revolution
Looking to build an outstanding product customizer? Try Kickflip free for free. Our app is available on Shopify, Wix and WooCommerce.
Future reading
A Big Step Forward for Small Brands: Why We’re Thrilled to Launch Our Wix Integration
14 Peaks is a must-watch for ecommerce entrepreneurs : The Determination of Nirmal Purja and What It Means For Your Business
Revolutionizing Ecommerce with Mass Customization: How Kickflip is Leading the Way
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Written by Renaud Teasdale
February 3rd, 2022
Renaud Teasdale is co-founder and CEO of Kickflip, which he launched in 2010. Prior to starting Kickflip, he worked as a designer at New Balance, bringing a strong focus on user experience to everything he builds.
Maarten Luyckx
Osaka World
The user-friendly interface of Kickflip, combined with excellent customer service, ensured that this project was brought to a successful and beautiful conclusion.
Shopify App Store
May 20, 2021
Marie-Laetitia Rossazza
My Dust Bag
It took me a long time to find the perfect customizer app, and I’m so happy to say that I finally did! Kickflip is truly the best app on the market. The front end and back end are excellent, and the team behind it is incredibly kind and helpful!
Shopify App Store
September 1, 2023
Brad Jurga
All-Star Sporting Goods
Kickflip made everything easy, from designing the builder all the way through launch. We’re designing truly custom equipment for elite baseball players and this platform allows us to have better engagement and excitement around our brand. We’re seeing an instant return.
Shopify App Store
June 16, 2025
Kasper Taylor
CodedInk
My experience with both the product and the support team has been fantastic. The user interface and user experience are excellent. The features are powerful, and the WooCommerce integration is seamless and easy to set up.
G2.com
June 16, 2025
Saber Naceur
Vinylacy
By far, and I truly mean it, the best customizer available on Shopify. It’s easy to understand and manage, offers options for all types of products, and works extremely well. On top of that, it looks beautiful and feels premium. Highly recommended.
Shopify App Store
December 17, 2022
Jesus Guillermo de León Pérez
Dismo
Kickflip is a fantastic tool. It’s super intuitive, easy to use, and packed with capabilities. You don’t have to be an expert or have experience with other products to get started. The support team is also great and very responsive.
Shopify App Store
July 10, 2024
Frieder Urban
Era of Arc
We were looking for an uncomplicated configurator that was quick and easy to set up, offered plenty of design options, and worked reliably with fast loading times. We tested many configurators on the market, and with Kickflip, we found exactly what we needed.
Shopify App Store
October 10, 2024
John Taggart
Jack Harry and Ollie
What a great addition to our business Kickflip has been. It’s been fantastic to offer our customers the ability to personalize their orders. The support has been excellent, and we especially love that the pricing is tied to our success as customers make purchases.
Shopify App Store
May 7, 2021
TJ Garske
The Net Return
Kickflip saves our team a ton of time by eliminating the need to create custom mockups for customers. Customers can build their product themselves and place an order instantly, without any back-and-forth.
G2.com
January 26, 2026
Amin Hasani
CURVD
After extensive research into product customizer tools, we chose Kickflip for many reasons. We don’t like complicating simple tasks for customers, and Kickflip helped us simplify the process and create a seamless customer experience.
Shopify App Store
July 29, 2025
